Overview
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
- | Author: John R. Rossiter
- | Publisher: Sage Publications Ltd
- | Publication Date: Aug 25, 2018
- | Number of Pages: 584 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1526438658
- | ISBN-13: 9781526438652
