Overview
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
- | Author: Keanan Duffty
- | Publisher: Laurence King
- | Publication Date: Sep 10, 2024
- | Number of Pages: 192 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1529428661
- | ISBN-13: 9781529428667
