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Advertising in the Digital Age : Theories and Practices

Advertising in the Digital Age : Theories and Practices

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Product Details
Author:
Claudia Wiesner
Publisher:
Routledge
Publication Date:
Sep 01, 2024
Number of pages:
NA pages
Language:
English
Binding:
Paperback
ISBN-10:
103252846X
ISBN-13:
9781032528465

Overview

A cutting-edge exploration of advertising theory and practice in the context of today's digital media environment, built around the BA in Advertising at the London College of Communication.


  • | Author: Sevil Yesiloglu, Joyce Costello
  • | Publisher: Sage Publications Limited
  • | Publication Date: May 22, 2024
  • | Number of Pages: NA pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1529601975
  • | ISBN-13: 9781529601978

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