Overview
Through a Q&A format designed to grab readers' attention, this thoroughly revised Sixth Edition gives voters everything they need to know about election polls. Traugott and Lavrakas cover the latest polling technologies and data collection methods, how polls are used in campaigns and by the media, and most importantly--why it all matters.
- | Author: Michael W. Traugott
- | Publisher: Rowman & Littlefield Publishers
- | Publication Date: Nov 20, 2023
- | Number of Pages: 272 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1538187396
- | ISBN-13: 9781538187395
