Overview
John Zogby, one of America's most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been well or badly.
- | Author: John Zogby
- | Publisher: Rowman & Littlefield Publishing Group
- | Publication Date: Aug 27, 2024
- | Number of Pages: NA pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1538197146
- | ISBN-13: 9781538197141
