Overview

Effective writing communicates the message in a way that makes it easier for the reader to relate and react positively to what they (reader) understand. Effective writing is helped or enhanced by 'charting-a-course' to convey your message with impact. Bob 'Idea Man' Hooey Perhaps, like me, you have found the idea of capturing your words in writing a bit intimidating. I have written this writing primer, just for you. It is not intended to be the definitive work on writing, simply one writer's thoughts and experience in this area; mine! Writing on purpose. Whether you are planning an oral presentation or working on something in a written format, doing your homework and defining your purpose is critically important. This is where you "THINK Before You Ink!"