Overview
Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.
- | Author: Donald Mitchell
- | Publisher: Berrett-Koehler Publishers
- | Publication Date: Mar 01, 2003
- | Number of Pages: 300 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1576751678
- | ISBN-13: 9781576751671
