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Consumer Psychology in Behavioral Perspective

Consumer Psychology in Behavioral Perspective

Gordon Foxall

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Product Details
Author:
Gordon Foxall
Publisher:
Beard Books
Publication Date:
Dec 01, 2004
Number of pages:
244 pages
Binding:
Paperback or Softback
ISBN-10:
1587982404
ISBN-13:
9781587982408

Overview

This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.


  • | Author: Gordon Foxall
  • | Publisher: Beard Books
  • | Publication Date: Dec 01, 2004
  • | Number of Pages: 244 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1587982404
  • | ISBN-13: 9781587982408

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