Overview
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
- | Author: Harvard Business Review
- | Publisher: Harvard Business Review Press
- | Publication Date: Feb 01, 2006
- | Number of Pages: 229 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1591397626
- | ISBN-13: 9781591397625
