Scientific Advertising - Hardback - 9781603868044

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

• | Author: Claude Hopkins
• | Publisher: Merchant Books
• | Publication Date: Feb 01, 2014
• | Number of Pages: 88 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1603868046
• | ISBN-13: 9781603868044