Transnational Management: Identity And Nunchi In Multinational Corporations

A case study of a particular population, transnational businesspeople working in German multinational corporations in Seoul, and examines nunchi (emotional intelligence), an important non-Western organizational phenomenon, and the role of symbols of identity in the recontextualisation process of adopting nunchi into strategic self-presentations. Consequently, this book will be a unique source for both scholars and practitioners, as its ethnographic approach provides enlightening new insights contributing towards an improved understanding of nunchi and identities in transnational management. In contributing a challenge to peculiar perspectives by taking a non-Western concept and exploring its relevance, this book provides a unique picture of nunchi and identity than has previously been presented in management studies. Thus, this book implies that nunchi is not a fixed object but a strategic tool, which allows transnational businesspeople to promote their individual drives, which leads on to new forms of self-presentation tailored to transnational business. Steffen Kromer is a business anthropologist and management consultant, who earned his PhD from Royal Holloway, University of London.

• | Author: Steffen Kromer
• | Publisher: Berry Street Books
• | Publication Date: Jun 30, 2018
• | Number of Pages: 302 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1632331845
• | ISBN-13: 9781632331847