Overview

This book attempts to understand the multiple branches that fall under the discipline of print and mass media and how such concepts have practical applications. Mass media includes different channels that use electronic and non-electronic devices to send the message to the audience. It includes print media, broadcast media ( radio, television), outdoor media (billboards, skywriting) and digital media (internet, mobile mass communication). Print media is a part of mass media. It refers to the practice of spreading information via print channels like newspapers, magazines, tabloids, etc. The text presents this complex subject in the most comprehensible and easy to understand language. For someone with an interest and eye for detail, this textbook covers the most significant topics in this field.