Overview
In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy...And Why They Don't offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.
- | Author: Martyn R. Lewis
- | Publisher: Radius Book Group
- | Publication Date: Aug 15, 2018
- | Number of Pages: 352 pages
- | Language: English
- | Binding: Hardcover/Business & Economics
- | ISBN-10: 1635765145
- | ISBN-13: 9781635765144
