Overview
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.
- | Author: Kati E. Sudnick
- | Publisher: Lexington Books
- | Publication Date: Nov 28, 2023
- | Number of Pages: 202 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1666920789
- | ISBN-13: 9781666920789
