Overview
This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. The chapters include discussions of company management, transmedia presence, and audience engagement as well as content analyses of cultural representations.
- | Author: Robyn Muir, Emily Aguiló-Pérez, Hannah Helm, Rebecca Rowe
- | Publisher: Lexington Books
- | Publication Date: Jul 31, 2024
- | Number of Pages: NA pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1666949167
- | ISBN-13: 9781666949162
