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Marketing And Advertising In The Online-To-Offline (O2O) World

Marketing And Advertising In The Online-To-Offline (O2O) World

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Product Details
Author:
Hesham Dinana
Publisher:
Business Science Reference
Publication Date:
Oct 28, 2022
Number of pages:
310 pages
Language:
English
Binding:
Paperback
ISBN-10:
1668458454
ISBN-13:
9781668458457

Overview

This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion--


  • | Author: Hesham Dinana
  • | Publisher: Business Science Reference
  • | Publication Date: Oct 28, 2022
  • | Number of Pages: 310 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1668458454
  • | ISBN-13: 9781668458457

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