Overview
Examines online consumer behaviour along with other complementary marketing, hospitality, and tourism disciplines, presenting a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints.
- | Author: Célia M. Q. Ramos, Carlos M. R. Sousa, Rashed Isam Ashqar
- | Publisher: Business Science Reference
- | Publication Date: Apr 11, 2023
- | Number of Pages: 295 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1668466074
- | ISBN-13: 9781668466070
