Overview
The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?--
- | Author: Amandeep Singh, Sandhir Sharma, Amrinder Singh
- | Publisher: Business Science Reference
- | Publication Date: Jun 30, 2023
- | Number of Pages: 300 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1668483122
- | ISBN-13: 9781668483121
