Overview
Starting or growing a research team? Upgrade your UX Research and make successful products.Successful products require good decisions. Good decisions need good information.User researchers run robust and repeatable studies to find that information, but they need some tools and support to get started.Building User Research Teams is a step by step guide covering how to start a new UX research team.Learn how to: Convince colleagues that user research is worthwhileBudget for and equip a research teamCreate the templates and tools needed to run researchRun studies that are impactful and accurateOptimise your research team's workflowGrow a research team long-termThis book is useful for: Companies looking to hire their first researcherNew research leaders establishing a teamIndependent researchers in companies looking to maximise their impactDesigners, product managers and UX professionals wanting to incorporate research best practice into their workWhat's in the book?Building User Research Teams is a practical guide covering how to build a research team of any size. It covers the whole journey, from convincing colleagues that they need a user research team, through to the development and implementation of the tools and processes needed, to running high quality studies and mapping the future development of a growing research team.In the book, you will find out how to: Part 1 - Make the case for researchLearn how research and design work together in product developmentExplain the benefits of research in business termsAvoid some common mistakes for new teamsTechniques for educating companies about researchMake friends with other disciplinesCreate a budget for researchSet research standardsPart 2 - Build research capabilitySet up participant recruitmentBuild a user research labCreate a process for researchCreate research templatesStore team knowledge and research filesMeet ethical and legal standardsPart 3 - Run good research from the startDefine research objectivesPlan research studiesRun studiesAnalyse research findingsDebrief findings and run workshopsContinually improve and iterate the research processPart 4 - Grow a research team long termHow to grow a team over timeCreate a demand for researchDevelop new research methodsHire and develop researchersMake research collaborativeBuild a research repository
