Overview
Public relations has emerged as a distinct field in the recent years. It focuses on presenting a positive image of a corporate or individual among public, investors, stakeholders, customers, etc. This book on public relations management covers significant topics like ethics, audience targeting, social media marketing, etc. It is a collective contribution of a renowned group of international experts. For all those who are interested in public relations management, this text can prove to be an essential guide.
- | Author: Cassandra Young, Cassandra Young
- | Publisher: Willford Press
- | Publication Date: Jun 02, 2016
- | Number of Pages: 218 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1682851052
- | ISBN-13: 9781682851050
