Overview
From reviews of Global Market/Marketing Research in 21st Century and Beyond: "This comprehensive book provides a new platform for global market/marketing researchers as well as for global strategic marketing management professionals. I trust this book will find a particular place in the marketing management field, both in global marketing research practice and education" (J. Owens, member of The Chartered Institute of Marketing, UK). "Global Market/Marketing Research in 21st Century and Beyond is a thoroughly researched and highly informative book with global statistical data enhanced by an excellence reference" (D. Haywards, The Institute of Statisticians/Royal Statistical Society, UK). "This unique book on global market/marketing research in twenty-first century and beyond should be given serious attention by global market/marketing researchers as well as undergraduate and graduate students of business administration and marketing management. This book has an up-to-date statistics on all aspects of digital global economy" (B. Taylor, member of The Chartered Institute of Marketing, UK).
- | Author: Dan Vivek Nathan MBA MSc B. A FCIM (U. K)
- | Publisher: Newman Springs Publishing, Inc.
- | Publication Date: Oct 14, 2022
- | Number of Pages: 180 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 168498999X
- | ISBN-13: 9781684989997
