From a simple career discussion with family to decide future course of action to setting up his various businesses, the author describes the various elements and activities surrounding the core business idea and concept. Some of these are necessary evils, however, they do impact the business.The author describes how each aspect involves a careful thought process in their selection and execution. This book contains fundamental information on how any novice can start his/her own business with a little bit of simple groundwork without incurring too many expenses.More info about this book can be seen in this video - https: //youtu.be/fZWMl_FbVh