Overview

At Last! A straight talking - no nonsense approach to starting up and maintaining a successful business. Basic common-sense principles that are often forgotten. David Fenton - Business Trouble-shooter has turned company losses into profits by putting into practice essential elements that are so often missed out. As a specialist in Product and Business Launches David has helped many hundreds of start up businesses to succeed and prosper. This book is not just a one-off read but an excellent reference that needs to be visited on a regular basis as a very useful checking tool to ensure that the business is on track. David brings to life real situations that help the reader to clearly understand why some of the essential elements are so important. Any marketing theories are fully explained so that the reader can clearly understand the way forward without being swamped with unnecessary jargon. A wonderful breath of fresh air to inspire anyone thinking of starting up a business