Overview
The Culture Key explores the idea that entrepreneurs and investors in frontier and emerging markets struggle not because they lack business acumen, but because they do not develop intercultural intelligence. This book unpacks the underlying cultural principles that govern business in these geographies and offers a roadmap forward.
- | Author: Curt G. Laird
- | Publisher: Xana Publishing
- | Publication Date: Jul 16, 2018
- | Number of Pages: 268 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1732350019
- | ISBN-13: 9781732350014
