The Strategic Planning Guide For Event Professionals : How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate The Entire Meeting Industry

Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she definitively demonstrates how companies seeking a competitive edge can embrace strategic event planning. Transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.

• | Author: Christy Lamagna
• | Publisher: Strategic Meetings & Events
• | Publication Date: Nov 01, 2018
• | Number of Pages: 206 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1732563810
• | ISBN-13: 9781732563810