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Digital Transformation in the Customer Experience

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Product Details

Author:: Mohammed Majeed
Publisher:: Apple Academic Press
Publication Date:: Feb 10, 2025
Number of pages:: 00440 pages
Binding:: Hardback or Cased Book
ISBN-10:: 1774918129
ISBN-13:: 9781774918128

Overview

Discusses how digital transformation can help service and manufacturing firms to deliver better customer experience. Seeks to disseminate novel technical concepts and features. Addresses questions such as the relevance of e-service quality in customer satisfaction and loyalty, the IoET in marketing and healthcare, and more.