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Trademarks and Unfair Competition

Kruger Brentt Publisher Uk. Ltd.
SKU:
9781787153721
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ISBN13:
9781787153721
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Trademark Basics: Introduce the fundamental concepts of trademarks, including their purpose, types (e.g., word marks, design marks, service marks), and the legal protections they provide to brand names, logos, and symbols.Trademark Registration: Discuss the process of registering trademarks with relevant authorities, such as the United States Patent and Trademark Office (USPTO), including the benefits of registration and the requirements for protection.Trademark Infringement: Explore what constitutes trademark infringement, including unauthorized use of similar or identical marks that could cause confusion among consumers, and the legal remedies available to trademark holders.Trademark Dilution: Examine the concept of trademark dilution, where a famous trademark's distinctiveness and reputation are weakened through unauthorized use, even if there is no direct competition or consumer confusion.Unfair Competition Practices: Address various unfair competition practices, including misrepresentation, false advertising, and passing off, where businesses deceive consumers by imitating or misusing another company's branding or products.Trade Dress Protection: Discuss the concept of trade dress, which refers to the visual appearance and packaging of a product, and how it can be protected under trademark law to prevent imitation and protect brand identity.


  • | Author: Alison Burke
  • | Publisher: Kruger Brentt Publisher Uk. Ltd.
  • | Publication Date: Jan 01, 2025
  • | Number of Pages: 398 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 178715372X
  • | ISBN-13: 9781787153721
Author:
Alison Burke
Publisher:
Kruger Brentt Publisher Uk. Ltd.
Publication Date:
Jan 01, 2025
Number of pages:
398 pages
Binding:
Hardback or Cased Book
ISBN-10:
178715372X
ISBN-13:
9781787153721