Impacts of Online Advertising on Business Performance

This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing--

• | Author: Tereza Semerádová, Petr Weinlich, Petr Weinlich
• | Publisher: Business Science Reference
• | Publication Date: Oct 23, 2019
• | Number of Pages: 284 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1799816192
• | ISBN-13: 9781799816195