Overview
In today's changing business environment, managers and employees need essential capabilities such as innovativeness to successfully reach organizational goals. In this digitalized era, it is obvious that undigitized firms and organizations will not survive changing demands unless they can quickly adapt and form new business strategies. The upcoming era necessitates a digital transformation in all institutions from government to the non-profit sector. In such a change-oriented and complex business era, both entrepreneurs and leaders must keep up with the latest developments around them. Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services discusses the emerging topics of digital transformation, new knowledge innovation, sustainability, and personalized products and services and provides a theoretical infrastructure to share the latest empirical research findings within management, knowledge creation, sustainability practices, artificial intelligence, and digital business functions and strategies. Covering a wide range of topics such as Industry 4.0 and user satisfaction, it is ideal for industry professionals, practitioners, consultants, educators, scholars, researchers, academicians, and students.
