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Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

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Product Details
Author:
Maria Antónia Rodrigues, João F. Proença
Publisher:
Business Science Reference
Publication Date:
Mar 11, 2022
Number of pages:
347 pages
Language:
English
Binding:
Paperback
ISBN-10:
1799891801
ISBN-13:
9781799891802

Overview

This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms--
  • | Author: Maria Antónia Rodrigues, João F. Proença
  • | Publisher: Business Science Reference
  • | Publication Date: Mar 11, 2022
  • | Number of Pages: 347 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1799891801
  • | ISBN-13: 9781799891802

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