Overview
The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.
- | Author: Pantea Foroudi, Bang Nguyen, T. C. Melewar
- | Publisher: Emerald Publishing Limited
- | Publication Date: Oct 21, 2022
- | Number of Pages: 684 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1800718985
- | ISBN-13: 9781800718982
