Essentials of Strategic Management - Paperback - 9781849201872

Built on the belief that strategic management principles are more straightforward than they seem, this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world.

• | Author: Martyn R. Pitt
• | Publisher: Sage Publications Ltd
• | Publication Date: Apr 14, 2012
• | Number of Pages: 472 pages
• | Binding: Paperback or Softback
• | ISBN-10: 1849201870
• | ISBN-13: 9781849201872