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People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

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Product Details
Author:
Martin Butler
Publisher:
Management Books 2000
Publication Date:
Aug 01, 2005
Number of pages:
252 pages
Binding:
Paperback or Softback
ISBN-10:
1852524979
ISBN-13:
9781852524975

Overview

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.


  • | Author: Martin Butler
  • | Publisher: Management Books 2000
  • | Publication Date: Aug 01, 2005
  • | Number of Pages: 252 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1852524979
  • | ISBN-13: 9781852524975

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