Overview
The top retailers in the world, from Aldo to Zara, explain their strategies for success. Based on interviews with 54 of the best known names in global retailing.
Book details: The Art of Being Chosen: Secrets of Success from the Giants of Retail by author Martin Butler, Published by Management Books 2000, in Paperback or Softback binding, 328 pages, ISBN 9781852526634
Book details: The Art of Being Chosen: Secrets of Success from the Giants of Retail by author Martin Butler, Published by Management Books 2000, in Paperback or Softback binding, 328 pages, ISBN 9781852526634