Overview
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
- | Author: Martin Charter
- | Publisher: Routledge
- | Publication Date: Aug 01, 1992
- | Number of Pages: 432 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1874719144
- | ISBN-13: 9781874719144
