Overview
We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?
- | Author: Nihat Tavsan, Can Erdem
- | Publisher: Tasora Books
- | Publication Date: May 07, 2018
- | Number of Pages: 300 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1934690953
- | ISBN-13: 9781934690956
