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Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management

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Product Details

Author:: Pierre Mora
Publisher:: Board and Bench
Publication Date:: Jan 01, 2014
Number of pages:: 300 pages
Binding:: Paperback or Softback
ISBN-10:: 1935879715
ISBN-13:: 9781935879718

Overview

Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.