Overview

Social media has erupted onto the global scene as the now-dominant medium of connection and collaboration. For people, and for society, the implications of such a transformation are massive. For businesses, the implications are even more profound. Business in the modern globalized and digitized ecosystem relies upon a toolset not available mere decades ago. While new challenges have emerged, small businesses have more of an opportunity than ever to explode upon a competitive landscape enabled by social media and digital marketing. The idea of writing Social Media Marketing for Small Businesses came to mind when a friend showed me the books she was reading to learn how to market her small business on social media. I was astounded by the lack of complete and up-to-date information; these books were preaching irrelevant apps, advertising that stopped at Facebook Ads, and social media advice that boiled down to "be yourself." I created a guide that legitimately helps business owners acquire more customers, develop a digital presence, masterfully leverage digital tools, and grow their bottom line through my experiences in building dozens of small businesses to a quarter-billion views and millions of followers, all of which translated to more customers and millions in sales. Learn how to: Set up & optimize a website and social presence.Establish a brand, digital, and social strategy that fits your business. Create content & build an audience on Instagram, Facebook, YouTube, TikTok, LinkedIn, and other key platforms for small businesses. Convert views into customers through funnels & profitable advertisements.Streamline digital efforts & maximize output at minimal cost.In sum, this book lays out a tested path toward measurable social and digital success for entrepreneurship and business owners. The world has gone digital-will you succumb to the confusion and competition, or leverage that fact to build a stronger business?