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BtoB and Digital: Digitalization and Servicization Disrupt BtoB Marketing

BtoB and Digital: Digitalization and Servicization Disrupt BtoB Marketing

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Product Details
Author:
Philippe Malaval, Jean Paul Crenn
Publisher:
VUCA Strategy Editions
Publication Date:
Oct 05, 2020
Number of pages:
215 pages
Language:
English
Binding:
Paperback
ISBN-10:
2955351954
ISBN-13:
9782955351956

Overview

  • | Author: Philippe Malaval, Jean Paul Crenn
  • | Publisher: VUCA Strategy Editions
  • | Publication Date: Oct 05, 2020
  • | Number of Pages: 215 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 2955351954
  • | ISBN-13: 9782955351956

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