Overview
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions ? whether professionally or privately ? to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value PricingTM Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product?s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
- | Author: Gabriel Steinhardt
- | Publisher: Springer
- | Publication Date: Feb 19, 2019
- | Number of Pages: 65 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 3030107337
- | ISBN-13: 9783030107338
