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The Marketisation Of Higher Education: Concepts, Cases, And Criticisms (Marketing And Communication In Higher Education) - 9783030674434

Name: The Marketisation Of Higher Education: Concepts, Cases, And Criticisms (Marketing And Communication In Higher Education) - 9783030674434
Brand: Palgrave Macmillan
SKU: 9783030674434
Price: 180.44 USD
Availability: InStock
Author: John D. Branch, Bryan Christiansen
ISBN: 9783030674434

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Product Details

Author:: John D. Branch, Bryan Christiansen
Publisher:: Palgrave Macmillan
Publication Date:: May 18, 2022
Number of pages:: 480 pages
Language:: English
Binding:: Paperback/Education
ISBN-10:: 3030674436
ISBN-13:: 9783030674434

Overview

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.