Overview
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
- | Author: Nuno Martins
- | Publisher: Springer
- | Publication Date: Aug 31, 2023
- | Number of Pages: 362 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 3031353846
- | ISBN-13: 9783031353840
