Fostering Consumer Well-Being : Theory, Evidence, and Policy

This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations. The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government. This widespread relevance will have an impact on the well-being of consumers and society as a whole.

• | Author: Fatih Sonmez
• | Publisher: Springer
• | Publication Date: Jun 22, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 3031591437
• | ISBN-13: 9783031591433