Overview
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
- | Author: Nicole Pfeffermann
- | Publisher: Springer
- | Publication Date: May 08, 2018
- | Number of Pages: 424 pages
- | Binding: Paperback or Softback
- | ISBN-10: 331984184X
- | ISBN-13: 9783319841847
