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The Limits to Globalization and the Regional Strategies of Multinational Enterprises

The Limits to Globalization and the Regional Strategies of Multinational Enterprises

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Product Details
Author:
Alan M. Rugman
Publisher:
Gabler Verlag
Publication Date:
Jan 17, 2005
Number of pages:
170 pages
Binding:
Paperback or Softback
ISBN-10:
3409142401
ISBN-13:
9783409142403

Overview

The papers in this Special Issue show that a new theory of international management built to explain regional-level strategy and structure is required. Internationalization is a well-understood concept at the macro-level: it refers to the increasing economic interdependence among nations. Unfortunately, in the past two decades, many authors from academia and the public policy sphere have made a conceptual quantum leap, equating internationalization with globalization, i.e., the idea that the world is a fully integrated market place. The problem with such a perspective on globalization is that it assumes away the necessity of selectivity in internationalization. Such selectivity is to some extent introduced at the macro-level, but even more importantly, selectivity in internationalization is mainly a firm-driven phenomenon.


  • | Author: Alan M. Rugman
  • | Publisher: Gabler Verlag
  • | Publication Date: Jan 17, 2005
  • | Number of Pages: 170 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 3409142401
  • | ISBN-13: 9783409142403

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