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Tourismus-Marketing-Management

Tourismus-Marketing-Management

Harald Dettmer

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Product Details
Author:
Harald Dettmer
Publisher:
de Gruyter Oldenbourg
Publication Date:
Apr 21, 1999
Number of pages:
844 pages
Binding:
Hardback or Cased Book
ISBN-10:
3486245988
ISBN-13:
9783486245981

Overview

Das Lehr- und Arbeitsbuch gibt Studierenden der Fachrichtung Tourismus sowie dem fortbildungswilligen Praktiker einen guten Einblick in die branchenspezifischen Gegebenheiten, Probleme und Gestaltungsmöglichkeiten des touristischen Marketing.


  • | Author: Harald Dettmer
  • | Publisher: de Gruyter Oldenbourg
  • | Publication Date: Apr 21, 1999
  • | Number of Pages: 844 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 3486245988
  • | ISBN-13: 9783486245981

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