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Grundzüge Der Marktforschung

Grundzüge Der Marktforschung

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Product Details
Author:
Manfred Hüttner
Publisher:
de Gruyter Oldenbourg
Publication Date:
Apr 10, 2002
Number of pages:
604 pages
Binding:
Hardback or Cased Book
ISBN-10:
3486259172
ISBN-13:
9783486259179

Overview

Lehrbuch für Betriebswirtschaftsstudenten im Fach Marketing an Universitäten und Fachhochschulen und für den Marktforscher bzw. Marketing-Manager in der Wirtschaftspraxis. Hüttners Werk ist wohl nunmehr das Standardwerk zur Marktforschung.


  • | Author: Manfred Hüttner
  • | Publisher: de Gruyter Oldenbourg
  • | Publication Date: Apr 10, 2002
  • | Number of Pages: 604 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 3486259172
  • | ISBN-13: 9783486259179

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