Overview
The book delivers a unique insight into food choice, decision making and food consumption of the European Consumer by using an interdisciplinary and cross-cultural approach. It is essential reading for those involved in consumer science, market research and product development in the food and agro industries.
- | Author: Lynn J. Frewer
- | Publisher: Springer
- | Publication Date: Dec 06, 2010
- | Number of Pages: 462 pages
- | Binding: Paperback or Softback
- | ISBN-10: 3642074774
- | ISBN-13: 9783642074776
