Overview
Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.
- | Author: Tobias Hahn
- | Publisher: Springer Gabler
- | Publication Date: Feb 20, 2015
- | Number of Pages: 190 pages
- | Binding: Paperback or Softback
- | ISBN-10: 3658088265
- | ISBN-13: 9783658088262
