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Corporate Political Responsibility : How Businesses Can Strengthen Democracy for Mutual Benefit

Corporate Political Responsibility: How Businesses Can Strengthen Democracy for Mutual Benefit

Johannes Bohnen

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Product Details
Author:
Johannes Bohnen
Publisher:
Springer
Publication Date:
Nov 15, 2021
Number of pages:
208 pages
Language:
English
Binding:
Paperback
ISBN-10:
366262124X
ISBN-13:
9783662621240

Overview

Introduction: What Is at Stake?.- Understanding the Public Sphere.- Revitalizing the Public Sphere.- Why Businesses Need a Political Stance.- Creating the Political Brand.- Managing the Political Brand.- Conclusion: Filling the New Attitude with Life.
  • | Author: Johannes Bohnen
  • | Publisher: Springer
  • | Publication Date: Nov 15, 2021
  • | Number of Pages: 208 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 366262124X
  • | ISBN-13: 9783662621240

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